OMG for Yahoo! UK & Ireland is coming to Europe this July as Yahoo! launches its new celebrity and entertainment site. The new site will be dedicated to daily celebrity news with original content that’s both engaging and interactive, with exclusive blogs, videos and photos and taking original content from three of Giant Digitals most popular entertainment sites, Entertainmentwise, Popdash and Taletela. The premium partnership will ensure the site delivers the most current and relevant celebrity content to potentially 27 million Yahoo! users.
Yahoo!’s research highlighted that 89% of European women agreed that one of the most important uses of the internet is to be entertaining and to have fun, which sites like Entertainmentwise, Popdash and Taletela can provide in terms of celebrity gossip content from the Hollywood red carpet epicentre.
The significant move by Yahoo! is to purposefully engage their audience in a more meaningful way. Celebrity and entertainment news which appeals to women from ages 16-34 is a core audience for Yahoo! similar to that of Entertainmentwise but with Popdash and Taletela warming to the younger side of the age range.
Exclusive content will also be written for omg! by Yahoo!’s editorial team alongside content from established celebrity news sources which includes 3am, Handbag.com, Company, Magazine, Access Hollywood .
OMG will also provide links to the hottest stories on the Giant Digital sites that day.
