Music site Gigwise.com and record giant EMI are celebrating a hugely successful collaboration promoting new band Morning Parade’s debut album. Over the course of five weeks Morning Parade hosted a media player on the Gigwise site which streamed a new exclusive track every Monday. All of the content was pulled together on a dedicated page and promoted using the ROS hotbox (see below), tweets, Facebook posts and newsletters.
“After being on our radar for the last twelve months, it was fantastic to be able to team up with Morning Parade to preview their forthcoming debut album on Gigwise. The five-week promotion proved popular with our readers from the outset and continued to grow right up until the band’s blistering headline date at the Scala in London”
Gigwise Editor Jason Gregory
“Working with Gigwise on this streaming promotion enabled Morning Parade to engage directly with a community of fans who love live music. By integrating seamlessly into our overall campaign the multi-track streams appealed to the band’s fans and helped expand their audience ahead of their biggest ever headline show. It was a very successful promotion that delivered perfectly for the band”
Dominic Louth Parlophone/EMI Digital Media Manager
The objective was to build a fan base for the artist in the run up towards the headlining show at the end of the five week period, which resulted in a sold out headline show at the Scala in Londonhttp://www.gigwise.com/morningparadehttp://www.gigwise.com/morningparade
In the final week of the of the campaign the run of site hotbox click through rate was more than 2% and over 20,000 track streams were delivered.
(Source: musicweek.com)
