Entertainmentwise Overtakes Mainstream Gossip Sites Heatworld & Hello Magazine
We are very proud to announce the success of site Entertainmentwise.com ranking above Heatworld and Hello Magazine as the country’s most visited independent online entertainment news site. According to the official comScore figures covering October 2011, Entertainmentwise ranked at 30, with 265,000 visitors, 1 place ahead of Hello Magazine with 256,000 and 7 in front of Heatworld with 212,000.
Entertainmentwise Editor Claire Rutter: “Expanding our features content has been a top priority for the team. Generating quality interviews with stars from the music, television and film genres is high on our agenda so that we can be the first to break news and encourage our readers to keep coming back. Adding to our strong celebrity news channel, we have also placed strong emphasis on growing our music and film channels, that has helped keep our audience interested and growing. Social media integration with the likes of Facebook and Twitter, have also attributed to the rise of visitors over the past few month”
Giant Digital COO Andy Day: “These comScore figures confirm that in an ever noisier online environment, Entertainmentwise’s top class content has kept users coming back for more. We’ve consistently kept our flagship entertainment site at the top of comScore’s rankings by engaging with our audience wherever we find them. Thanks to some select partnerships with the likes of Yahoo! OMG and some savvy use of social media we’ve been able to keep expanding our user base and are up for the challenge of pushing some more household names out from above us. Watch out 3AM girls we’re coming for you.”
ComScore key measure for entertainment log 42 million unique visits to over 186 sites, the ComScore survey also shows that Mail Online -TV & Showbiz is the most visited site with 5.4 million visitors with Digital Spy second with 3.2 million.
More
Music site Gigwise.com and record giant EMI are celebrating a hugely successful collaboration promoting new band Morning Parade’s debut album. Over the course of five weeks Morning Parade hosted a media player on the Gigwise site which streamed a new exclusive track every Monday. All of the content was pulled together on a dedicated page and promoted using the ROS hotbox (see below), tweets, Facebook posts and newsletters.
“After being on our radar for the last twelve months, it was fantastic to be able to team up with Morning Parade to preview their forthcoming debut album on Gigwise. The five-week promotion proved popular with our readers from the outset and continued to grow right up until the band’s blistering headline date at the Scala in London”
Gigwise Editor Jason Gregory
“Working with Gigwise on this streaming promotion enabled Morning Parade to engage directly with a community of fans who love live music. By integrating seamlessly into our overall campaign the multi-track streams appealed to the band’s fans and helped expand their audience ahead of their biggest ever headline show. It was a very successful promotion that delivered perfectly for the band”
Dominic Louth Parlophone/EMI Digital Media Manager
The objective was to build a fan base for the artist in the run up towards the headlining show at the end of the five week period, which resulted in a sold out headline show at the Scala in Londonhttp://www.gigwise.com/morningparadehttp://www.gigwise.com/morningparade
In the final week of the of the campaign the run of site hotbox click through rate was more than 2% and over 20,000 track streams were delivered.
(Source: musicweek.com)
More
As part of National cupcake week we have done another ‘LIKE’ to win competition on Entertainmentwise, this time to win a box of Lolas delicious cupcakes! We have also branded the cupcakes with the Entertainmentwise logo to make them extra special. To enter is simple….LIKE Entertainmentwise on Facebook!http://www.lolas-kitchen.co.uk
More
Gigwise and Cheer Up! Clothing have teamed up to give £100 worth of their new range of clothing. We have made the competition really easy, no questions or registering to enter, simply ‘LIKE’ the Gigwise Facebook Page …Yes that easy! The competition will close on Thursday 22nd Septmeber 2011 so hurry up!
You can also check out Cheer Up! Clothing large range of awesome clobber here
More
Gigwise has teamed up with the BT Digital Music Awards as the sponsor of the award for Best Song.
Jessie J, Ellie Goulding, Adele and Taio Cruz are set to fight it out in our category as the year of the female artist (sorry Taio) continues. Fans can vote on who they want to win Best Song – and all the other awards – by heading over to www.btdma.com.
The BT Digital Music Awards will be held at Camden’s Roundhouse on Thursday 29 September, and fans will be able to catch all the action when the awards are broadcast on ITV2 on Monday 3rd October at 10pm and Friday 7th October at 7pm.
More
No we didn’t miss it! One of our sites TaleTela made it down on Monday to take photos right in the epicenter of Europes biggest street festival that is Notting Hill Carnival. The annual celebration of Caribbean did finish three hours earlier than the previous years but that didn’t stop the party spirit! We even managed to take pictures! Go to out Taletela site and see if you can spot your self, or even better go to www.facebook.com/TaleTela and tag yourself!
More
Here we have a our very own Giant digital cupcakes courtesy of Lolas Kitchen. You may be lucky enough to receive a batch of these if you happen to be doing business with us, we like to spread the love and, yes, we have been tempted to gobble these up before they have even seen the light of day! Luckily enough, our will power has served us well and they are probably being devoured by our favorite industry people as we speak…no we’re not jealous!
More
Giant Digital are currently on the scout for a talented Marketing Intern. You will have a degree or be studying Marketing or Journalism / English and be eager to learn the ropes within a small but fun team working with some of the world’s biggest brands and advertising agencies.
To be in with a chance, you’ll need to send us an email at work’AT’giant-digital.co.uk explaining why you’re up to the job and attach a current CV.
We will cover your travel expenses and probably get you drunk a few times.
More
Gigwise would just like to say a big thankyou to everyone who braved the rain and made it to the Gigwise 10th Birthday party on Wednesday last week. It was good to take people out of the digital world and into the meet and greet world! We would also like to thank Two Wounded Birds and Friends Electric for putting on great performances along with the staff at Cargo who assisted us in making the event run as smoothly as it did. We sincerely hope you all had a good time, here are a few random pictures from the night…
More
