Its here! Entertainmentwise.com has lauched The Face Of Entertainmentwise. This will be a quest to find a new presenter for one of the biggest on line celebrity gossip magazines in the UK. A dedicated web-page has been set up where entrants can upload a 3 minute video of themselves explaining why they are worthy of the role. Objectives will include originality, confidence behind the camera, humour and overall good representation of the Entertainmentwise brand.
A voting system will be in place where site users will be able to vote for their favourite entrant with a star rating on their profile page which will prioritise popularity on the leader board. The competition will last 1 month closing at midday on the 31st May 2012.
The winner of the competition will receive a month’s (all travel expenses paid) work experience at Entertainmentwise.com interviewing stars on the red carpet and rubbing shoulders with some of the biggest names in Hollywood. They will also receive their own show reel to add to their portfolio as well as a goody bag full of make-up and skin care products. This will be a a great way to enter the wonderful world of Entertainment media for all budding presenters and reporters.
All entrants must be over 18 & London based.
To enter please see the link below:
http://faceof.entertainmentwise.com/
www.entertainmentwise.com
https://www.facebook.com/Entertainmentwise
#faceofentwise
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Fancy working in a digital media company that works within music and entertainment industry? Interested in online marketing, social media, analytics? Want to work within a team working on some fantastic campaigns and fantastic clients throughout 2012?
This is a rare and unique opportunity to work with in one of the UK’s biggest independent online publishers, assisting the team with all aspects of online marketing - direct to user marketing, blogging, analytics, social media marketing and much more.
The position will involve online marketing, social media and assisting the PR & Marketing Manager:
- Engaging with our own, clients, Twitter and Facebook networks
- Analysing google analytics
- Researching direct to user marketing campaigns
You will be:
- Currently studying (or graduated) MA or BA in business or marketing
- Reliable, enthusiastic and interested in the music and entertainment industry
- Excited by the opportunity to work in a growing business
- Confident with excellent interpersonal skills
- web and social media savvy
This will be a 3 day per week ongoing internship based in Shoreditch starting in May. A Full reference will be provided by Giant Digital ltd at the end of the internship, your travel costs within zones 1-4 of London will be covered.
To apply, please send CV to steve@giant-digital.co.uk
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Entertainmentwise was recently inspected by New Media age, the site was dissected and pulled apart, giving a fresh professional insight to the usability and quality of content. Obviously we could have scored better, but its all constructive criticism!
Entertainmentwise.com
Content
17/25
Usability
20/25
Branding
17/25
Monetisation
15/25
Total
60/100
Decent, entertaining celebrity websites and blogs are two a penny, so it can be hard to gain real cut through and develop a big audience. Big beasts like the Daily Mail have a large resource, so smaller sites need to develop a more unique personality and tone to maintain a regular, loyal audience.
At one end the scale this leads to websites such as Perez Hilton’s, which pride themselves on cutting and witty commentary. Entertainmentwise, sister to music site Gigwise, manages to maintain its own personality and doesn’t seem like a tabloid or newspaper wannabe, but sticks to a more straightforward style than some of the celebrity blogs.
Its straightforward style is both a positive and a negative. On the one hand, its simple look and feel makes it easily forgettable compared to some of its rivals. But on the same hand, it’s a refreshing approach to have such an easy to use, clean celebrity website. It feels trustworthy and it is structured in such a way that its easy to find most content within a few clicks.
On every page the big, glossy images really stand out. And let’s be honest, it is mainly the pictures we want from celebrity news.
There is some great video content on there too, which looks to be mainly from a syndication deal with reelkandi.tv. The videos are signposted well throughout the site, as are the links to its social media extensions.
As most sites now do, it has a box to display the most viewed and the most commented-on stories. Celebrity sites usually attract some great reactions from users but on selecting the option to see the most commented, it didn’t work. The most viewed story at the moment is about Whitney Houston’s open casket and while being the most popular article, it had just three comments. Perhaps the editorial team could do more to encourage debate.
I terms of monetisation, there is currently a Tesco ad wrapped around the whole site and because of the simple layout, it doesn’t look too distracting. However, this also means that the ad, although aesthetically pleasing, does dictate the look of the website a bit too much. It’d be nice to see more Entertainmentwise branding and personality on the home page.
This is a good celebrity site with great content but there is a lot of work to be done in increasing engagement on it and a better balance could be struck in terms of the level of advertising.
Monday
I have an early start meeting with Entertainmentwise editor Claire Rutter and our PR and marketing director Steve McQueen, about our new campaign for the Face of Entertainmentwise, our search for a new red-carpet presenter for our recently launched Entertainmentwise video content.
Later, I go through a snag list with Michael Pumo from Unibands.com regarding the complete overhaul of the Gigwise website, which has been redesigned from the ground up. It’s looking awesome, we both agree.
I have an afternoon appointment with executive lifestyle coach Rebekah Fensome. Rebekah helps business people to achieve their goals and maintain a balanced lifestyle, something that isn’t always easy working in media.
After my pep talk, I manage to resist heading to the pub and head to the gym instead.
Tuesday
Sometimes it’s good to have problems. For instance, we’ve had some problems with our site’s CMS locking up. This is because we’ve grown so busy, particularly on Entertainmentwise, that we are constantly having to upgrade our servers. We’re based on Amazon’s cloud-hosting solution AWS, so it’s easy enough to bring up new servers, but it takes a lot of planning to make sure we’re ahead of the traffic curve.
I talk with our outsourced developers in India and they come up with a solution to keep things moving.
Late afternoon I have a meeting with a top-secret insider on some of the UK’s biggest reality TV shows to negotiate exclusive leaks. This stuff is obviously black ops, so don’t tell anyone. We meet in the Dragon Bar on Shoreditch High Street.
The meeting turns into a session on the beers and ends late into the night after a pub and bar crawl.
Wednesday
We’re spending a huge amount of our time developing our video strategy at the moment. Although we’re getting great traffic on our text-based content, advertising CPMs for display have been slowly sinking, while a dearth of quality video content means that pre-roll for streaming video is still generating excellent revenue, as well as engagement and value for brands.
I spend some time with the video team and sales director Don Amaechi, working on our shooting schedule and making sure that we’re focused on the biggest opportunities out there.
We’ve got some major artists lined up for interviews and sessions for Gigwise and TaleTela, as well as some big red-carpet stuff for Entertainmentwise.
Last year we had a viral One Direction video of them singing their favourite Christmas song and we’re planning for more of the same.
After last night’s drinking stint, a visit to the gym isn’t high on the agenda, maybe tomorrow night. I might have to up the sessions with the life coach.
Thursday
I manage to grab a lie-in for a change. I live on Shoreditch High Street, five minutes’ walk from our offices near Old Street station. Handily, this means even with a lie-in until 9am, I can still make an office arrival time before 10.
Early afternoon I head into the West End to meet Sam Clue, editorial business manager at Yahoo HQ, to discuss extending our content partnership into video.
We provide text-based content for OMG, Yahoo’s successful celebrity destination from three of our great music and entertainment sites – PopDash.com, TaleTela.com and Entertainmentwise.com.
We agree on a couple of things to extend the partnership and I head back to the office feeling victorious, but not victorious enough to hit the gym.
I spend the evening practising my beat-matching skills on my MP3 turntables in preparation for tomorrow night when I will be DJ’ing with Steve (McQueen) in our local Shoreditch haunt, The Griffin (not the strip joint).
Using MP3s is considered a cheat by most DJs, but check out what the kids are using in the clubs today – why spend all night cueing up the wax?
Friday
It’s a busy day in the office today. With lots of campaigns due to start, we have to reply to lots of spec requests from agencies.
After getting all our paperwork out of the way, we head to the conference room for our first board meeting of the year to discuss this year’s business plan.
Late afternoon I have a meeting with Rebecca Marchant and Fiona Moseley from 7th Chamber about seeding viral video content on our sites.
The girls have some great ideas about creating engaging content for brands, which will definitely work on our content-rich sites.
I get back to the office where the atmosphere is buoyant. It’s late afternoon on a Friday and several of the team have cracked some beers open already.
Eventually we head to the Princess pub for some real ale in preparation for our DJ set.
DJ’ing seems to be the office hobby at the moment – all five of us who sit in our upstairs office have professionally DJ’d at some point.
Our DJ name is <3Hz (Love Hertz) by the way, not that we take it too seriously.
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Entertainmentwise Overtakes Mainstream Gossip Sites Heatworld & Hello Magazine
We are very proud to announce the success of site Entertainmentwise.com ranking above Heatworld and Hello Magazine as the country’s most visited independent online entertainment news site. According to the official comScore figures covering October 2011, Entertainmentwise ranked at 30, with 265,000 visitors, 1 place ahead of Hello Magazine with 256,000 and 7 in front of Heatworld with 212,000.
Entertainmentwise Editor Claire Rutter: “Expanding our features content has been a top priority for the team. Generating quality interviews with stars from the music, television and film genres is high on our agenda so that we can be the first to break news and encourage our readers to keep coming back. Adding to our strong celebrity news channel, we have also placed strong emphasis on growing our music and film channels, that has helped keep our audience interested and growing. Social media integration with the likes of Facebook and Twitter, have also attributed to the rise of visitors over the past few month”
Giant Digital COO Andy Day:“These comScore figures confirm that in an ever noisier online environment, Entertainmentwise’s top class content has kept users coming back for more. We’ve consistently kept our flagship entertainment site at the top of comScore’s rankings by engaging with our audience wherever we find them. Thanks to some select partnerships with the likes of Yahoo! OMG and some savvy use of social media we’ve been able to keep expanding our user base and are up for the challenge of pushing some more household names out from above us. Watch out 3AM girls we’re coming for you.”
ComScore key measure for entertainment log 42 million unique visits to over 186 sites, the ComScore survey also shows that Mail Online -TV & Showbiz is the most visited site with 5.4 million visitors with Digital Spy second with 3.2 million.
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Music site Gigwise.com and record giant EMI are celebrating a hugely successful collaboration promoting new band Morning Parade’s debut album. Over the course of five weeks Morning Parade hosted a media player on the Gigwise site which streamed a new exclusive track every Monday. All of the content was pulled together on a dedicated page and promoted using the ROS hotbox (see below), tweets, Facebook posts and newsletters.
“After being on our radar for the last twelve months, it was fantastic to be able to team up with Morning Parade to preview their forthcoming debut album on Gigwise. The five-week promotion proved popular with our readers from the outset and continued to grow right up until the band’s blistering headline date at the Scala in London”
Gigwise Editor Jason Gregory
“Working with Gigwise on this streaming promotion enabled Morning Parade to engage directly with a community of fans who love live music. By integrating seamlessly into our overall campaign the multi-track streams appealed to the band’s fans and helped expand their audience ahead of their biggest ever headline show. It was a very successful promotion that delivered perfectly for the band”
Dominic Louth Parlophone/EMI Digital Media Manager
The objective was to build a fan base for the artist in the run up towards the headlining show at the end of the five week period, which resulted in a sold out headline show at the Scala in Londonhttp://www.gigwise.com/morningparadehttp://www.gigwise.com/morningparade
In the final week of the of the campaign the run of site hotbox click through rate was more than 2% and over 20,000 track streams were delivered.
(Source: musicweek.com)
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